AFM241 Lecture Notes - Lecture 7: Gaming Control Board, Information Technology Management, Consumer Behaviour

• School: University of Waterloo
• Department: Accounting & Financial Management
• Course: AFM241
• Professor: Theophanis Stratopoulos

Document Summary

Ba can help decision makers at operational, managerial/tactical, and strategic level. Operational level: front line employees, work with well-structured information and rely on predetermined routines/procedures to deal with routine transactions. Tactical level: managers of business units or departments, semi structured info and summary reports generated from operational, use data to allocate firm"s resources to achieve maximum return look at patterns and trends. Strategic level: firm"s senior execs (ceo, cfo, coo, unstructured info both internal and external, deal with decisions that affect the firm"s lt success and survival. 2 ways of classifying and organizing business analytics: Ceo and vp of it wanted to build a single nationwide database to learn more about patrons. In 1993, time was right as competition increased. Automated payer tracking technologies to capture slot machine and gaming table usage data. In 1993, approved million project to build a national database, leveraging existing it and slot machine investments, and introduce a national rewards card program.