AFM333 Lecture Notes - Lecture 10: Human Capital, Profit Margin, Swot Analysis

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October 15th, 2015: role and requirements, key stakeholders, identify trigger [why need strategy decision]? (cid:862)o(cid:448)e(cid:396) the last (cid:1007) yea(cid:396)s, (cid:396)e(cid:448)e(cid:374)ues had de(cid:272)li(cid:374)ed; fo(cid:396) (cid:1006)008, (cid:271)ooks (cid:449)e(cid:396)e flat fo(cid:396) the fi(cid:396)st half of the year. Greywell felt he needed to do something to increase business before the situation worsened. Not distinguished itself enough: generate possibilities, identify status quo (sq) strategy, using case facts. To (target market/customers): vactioners/first divers as well as professional and advanced divers. Through (internal advantages): small staff (lower costs) but leveraging talent and variety of backgrounds, identify 1 or more strategic possibilities, work with rascals in paradise (travel company) to specialize and focus on family outings/family diving vacations. Changes to the resort would need to be made. 2 types of services: consulting service (on-site assessment) or no charge but any requests for family bookings were referred to rascals: focus on adventure diving. Other resorts already offering (rivalry of existing competitors.

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