Class Notes (921,907)
CA (542,708)
UW (19,494)
AFM (934)
AFM333 (36)
Lecture 9

AFM 333 Lecture 9: docx (10)

7 Pages
18 Views

Department
Accounting & Financial Management
Course Code
AFM333
Professor
clarkhampton

This preview shows pages 1-2. Sign up to view the full 7 pages of the document.
AFM 433 Case 2: Porter Airlines
Daryl Deebrah, 20462857
October 16th, 2015
Porter Airlines (situation size up)
o Porter, airline service
o Founded by Robert Deluce
o Sole airline running out of TCCA
o $125 in equity raised from 3 initial investors
Role: Robert Deluce founder and ceo
Requirement: decide between options / strategic possibilities: whether the particular business
model would remain valid going forward how is it going to expand.
Stakeholders:
o Robert Deluce
o 3 initial investors
o Don’t say customers unless they have an unusual stake in company Professor will roast
you
o Employees
o Executive team
o Bombardier (supplier)
o Important one: “City of Toronto”, TCCA, governments and government municipal related
agencies
Status Quo:
Objective:
o Generate profit
o Airline of choice
o To become “North America’s premium short-haul carrier
o Airline and travel experience like no other
o If you don’t find a specific, time based and measurable – use the broad one mentioned in
the case if there isn’t one of those, need to come up with one on your own that seems
reasonable and you have rationale for it
o Porter airlines is private so no financial data to extrapolate a financial objective
Through:
o Convenience, speed and service
o “quality journey”
o Customer service
o No “long check-in lines and unpredictable security lines”
o Location (close to many places, convenient, better than Pearson)
o Free shuttle service between Union and the ferry to TCCA every 15 minutes ferry
service to TCCA every 10 minutes
o Web check for domestic flights
o Baggage allowance: 2 checked bags, one carry on and one personal item (no extra
charge)
o Free wifi, conference room, complimentary drinks with business centre
o Snack and beverage service
o Hotel and car rental arrangements
o Limousine and taxi service
o A lot of upscale amenities
o Short haul flights in the North East
To:
o Time-sensitive frequent business traveler typically high yield passengers who tended to
book more at the last minute and were willing to pay more for flexibility

Loved by over 2.2 million students

Over 90% improved by at least one letter grade.

Leah — University of Toronto

OneClass has been such a huge help in my studies at UofT especially since I am a transfer student. OneClass is the study buddy I never had before and definitely gives me the extra push to get from a B to an A!

Leah — University of Toronto
Saarim — University of Michigan

Balancing social life With academics can be difficult, that is why I'm so glad that OneClass is out there where I can find the top notes for all of my classes. Now I can be the all-star student I want to be.

Saarim — University of Michigan
Jenna — University of Wisconsin

As a college student living on a college budget, I love how easy it is to earn gift cards just by submitting my notes.

Jenna — University of Wisconsin
Anne — University of California

OneClass has allowed me to catch up with my most difficult course! #lifesaver

Anne — University of California
Description
AFM 433 Case 2: Porter Airlines Daryl Deebrah, 20462857 th October 16 , 2015 Porter Airlines (situation size up) o Porter, airline service o Founded by Robert Deluce o Sole airline running out of TCCA o 125 in equity raised from 3 initial investors Role: Robert Deluce founder and ceo Requirement: decide between options strategic possibilities: whether the particular business model would remain valid going forward how is it going to expand.
More Less
Unlock Document


Only pages 1-2 are available for preview. Some parts have been intentionally blurred.

Unlock Document
You're Reading a Preview

Unlock to view full version

Unlock Document

Log In


OR

Don't have an account?

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


OR

By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.


Submit