ARBUS202 Lecture Notes - Lecture 8: Social Perception, Joseph Heath, Caveat Emptor
20 Mar 2017
School
Department
Course
Professor
Document Summary
Information: having good information is key and buyers need all the information they can get in order to make an informed decision, sellers want to control the information buyers get. Is either going to be: symmetrical you and i have the same information and you and i know this, asymmetrical one player has more information than the other. Y-ou know the information about the car but i don"t know, i only know what i see. You can convince me to make a bad decision. Information harvesting: you know more about you than companies do and they don"t like that. Companies will want as much information about you as they can get. These firms are profitable because they cater not so much to those who are poor, but rather to those who are extremely impatient joseph heath. When a business offers three options. one is to distract.
