BET100 Lecture Notes - Lecture 1: George Bernard Shaw, Guy Kawasaki, Making Money
5 Jun 2018
School
Course
Professor
Module 1: Introduction
Four key entrepreneurial behaviors:
• Be Informed: know what is available, what could be created…
• Be Creative: imagine what might exist and how it might be called into existence.
• Be Analytical:
• Be Methodical:
Module 2:
What do today’s entrepreneurs need to do?
• Find important problems
• Find or develop solutions to important problems
• Implement solutions to important problems
2A: A great career or Great Ventures(投机者)
• main message for entrepreneurs? "Focus on the needs of the people [you] serve."
2B: Levels of Entrepreneurial Activity
• The Entrepreneur is Disruptive
Great companies start because the founders want to change the world... not make
a fast buck
--- Guy Kawasaki
• The Entrepreneur is Irrational
We expect our champions to be irrational.
--- Tait Elder, former Head of New Business Ventures Division 3-M
• The Entrepreneur is Unreasonable
The reasonable man adapts himself to the world; the unreasonable man persists in
trying to adapt the world to himself. Therefore, all progress depends on the unreasonable
man.
--- George Bernard Shaw
• The Entrepreneur is Curious
The important thing is not to stop questioning. Curiosity has its own reason for
existing.
--- Albert Einstein
• The Entrepreneur as a Hero
A legendary hero is usually the founder of something- the founder of a new age,
the founder of a new religion, the founder of a new city, the founder of a new way of life.
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