BUS 111W Lecture Notes - Lecture 5: Market Impact, Grameen Bank, Market Structure
16 Feb 2015
School
Department
Course
Professor
Document Summary
Market potential: the total amount that consumers might buy, under the right circumstances. Sales forecast: the amount you think you can sell using your plan. Sales of a company that launched a similar product. Growth rate over last x years continues (for existing or modified products) Last year"s sales +/- (for existing or modified products) Small business: an owner-managed business with less than 100 employees, while large businesses have more employees, small businesses collectively provide more jobs than large businesses. Small businesses also lead the way in innovation and new technology. In the canadian economy : these patterns are consistent across all provinces. 97. 8% of all businesses in canada are small contribute over 25% annually to gdp. 1. 9% of employer businesses are medium-sized (100-499 employees) Natasha park, bus111: main source of job creation also responsible for the majority of new products and services. The entrepreneurial process influenced by pest in the broader environment.
