ECON101 Lecture 3: Module 3. Elasticity (2)

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ECON101 Full Course Notes
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Linear curve at the midpoint of the demand curve, demand is unit elastic (ed = -1: always -1 for linear demand curves. At prices above the midpoint demand is elastic. At prices below the midpoint demand is inelastic. Total revenue: the price of the good multiplied by the quantity sold. Rise in price does not always increase total revenue. Total revenue test: method of estimating the price elasticity of demand by observing the change in total revenue that results from a price change (when all other influences on the quantity sold remain the same) If a price cut increases total revenue, demand is elastic. If a price cut decreases total revenue, demand is inelastic. If a price cut leaves total revenue unchanged, demand is unit elastic. If a price increase increases total revenue, demand is inelastic. If a price increase decreases total revenue, demand is elastic. If a price increases leaves total revenue unchanged, demand is unit elastic.

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