ECON101 Lecture Notes - Lecture 22: Monopolistic Competition, Product Differentiation, Perfect Competition
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Firms compete on product quality, price and marketing. Firms are free to enter and exit the industry: large number of firms. Presence of large number of firms has 3 implications for the firms in the industry: small market share. Each firm supplies a small part of the total industry output. Limited power to influence the price of its product. Can only deviate from the average price of other firms by only a relative small amount. If they set the price below average price, the will take away some of competitors customers, but not all of them. Have demand curve similar to monopoly: downward sloping: ignore other firms. Firms are sensitive to the average market price of the product, but the firm does not pay attention to any one individual competitor. Because all firms are relatively small, no one firm can dictate market conditions: no one firm"s actions directly affect the actions of other firms, collusion impossible.