ECON101 Lecture Notes - Lecture 7: Isocost, Isoquant, Marginal Cost

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ECON101 Full Course Notes
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ECON101 Full Course Notes
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Firms plan in the long run and operate in the short run. That means that decisions made in the long run determine the position the firm will occupy in the short run. When a firm is planning to produce a new product, it faces a long run situation. Reason for this is because it can select and alter all factors of production. Once the investment is made and the firm starts to produce the product, it confronts the short run situation because some of the factors of production become fixed. The firm is provided with three options with respect to scale/size of operation/plant that it can employ to produce output. If the firm believes that the demand for its product is going to remain stable it will operate using small scale plant: what the firm does depends on expected demand.

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