ECON201 Lecture Notes - Lecture 11: Reservation Price, Price Discrimination, Economic Surplus

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9 Aug 2016
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ECON201 Full Course Notes
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ECON201 Full Course Notes
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If a firm can charge only one price for all its customers, price will be p*. However: the firm would like to charge a higher price to consumers willing to pay more than. Price discrimination - practice of charging different prices to different consumers for similar goods. Requirements for price discrimination: supply-side market power, monopoly power is the ability to maintain the price above mc, the ability to separate customers, differing demand elasticities for different classes of customers. Reservation price - maximum price that a customer is willing to pay for a good. First-degree price discrimination - practice of charging each customer her reservation price. Perfect price-discrimination - the additional profit from producing and selling an incremental unit is now the difference between demand and marginal cost. Firms usually don"t know every consumer"s reservation price. (sometimes reservation prices can be roughly identified. )

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