ECON344 Lecture Notes - Lecture 6: Millennials, Marketing Mix, Geek Squad
18 Sep 2017
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Econ 344: scanning the marketing environment (contd) Technology: inventions or innovations from applied science or engineering research: technology"s impact on marketers. Twitter and facebook: technology"s impact on customers. Alternate forms of competition: pure competition, monopoly, oligopoly, monopolistic competition. Barriers to entry: business practise or conditions that make it dif cult for new rms to enter the market: power of buyers and suppliers, existing competitors and substitutes. Assessing competition is a key to success. Figure 3. 4: major federal legislation designed to protect competition and consumers. Video case 3 - geek squad: a new business for a new environment: what are the key environmental factors that created an opportunity for robert stephens to start the. In pure competition there are a very large number of sellers. The competition act is the most important legislation designed to protect competition and consumers in canada. An alternative to legislation protecting competition and consumers is self-regulation.
