Module 11: Cross-Cultural Communication
Objectives: By the end of this module, you should be able to:
identify the expectations high and low context cultures,
identify potential problem areas when communicating across cultures, and
write for an international audience.
Readings and Resources
Textbook: Ch. 1 pp. 22-29
o The shared customs and patterns of behaviour of a particular group or society,
including its language, rules, beliefs, and structures.
o The tendency to make false assumptions, based on limited experience, that one's
own cultural or ethnic group is superior to other cultural or ethnic groups.
Keys to Intercultural Communication
High and Low Co