ENGL104 Lecture Notes - Rhetorical Criticism, Rhetoric, Reality Television

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Processes of rhetorical criticism involves four steps. Artefact can be thought of as a set of signs that are taken together as creating an interrelated set of meanings. Make sure it is appropriate for the method you will be applying. Artefact is the data for the study. Symbol of interest that is capable of generate insight about rhetorical processes. Must contain kinds of data that are the focus of the units of analysis of the method. Units of analysis focus attention on certain dimensions of an artefact and not others. Scanning devices for picking up particular kinds of information. Should be something you like or dislike, puzzles or baffles, cannot be explained. Each method of criticism has its own procedures for analysing an artefact. Apply units of analysis at this step: metaphor analysis: involved in coding artefact for metaphor. Engage in close and systematic analysis of the artefact and become thoroughly familiar with dimension highlighted by method.

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