ENBUS102 Lecture Notes - Lecture 4: Regional Municipality Of Waterloo, False Dilemma, Green Marketing
18 Mar 2016
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Document Summary
Local (two levels of government in waterloo region) (local governments tend to be more dedicated to sustainability) The conlict between environmental protecion and economic compeiiveness is a false dichotomy. Managers must start to recognize environmental improvement as an economic and compeiive opportunity, not as an annoying cost or an inevitable threat (porter) Term introduced by (world) business council for sustainable development in early 1990s. The irst word of the concept encompasses both ecological and economic resources, the second says we have to make opimal use of both. Reducing the risks of future regulaion by voluntary industrial standards. Inluence scope of the regulaions to provide compeiive advantage". Who/what is the public": environmental non-governmental organizaions (ngos) are the public ?", the courts". Due diligence defence" ( all reasonable care"): if a company can show, on a balance of probabiliies that every reasonable precauion was taken to prevent that paricular breach of environmental law from happening.
