GBDA 102 Lecture Notes - Lecture 1: North American Free Trade Agreement, World Trade Organization, Asia-Pacific Economic Cooperation
Document Summary
Globalization is reshaping our lives and leading us into unchartered territory. As new technologies drive down the cost of global communication and travel, we are increasingly exposed to the traits and practices of other cultures. As countries reduce barriers to trade and investment, globalization forces their industries to grow more competitive if they are to survive. And as multinationals from advanced countries and emerging markets seek out customers, competition intensifies on a global scale. These new realities of international business are altering our cultures and transforming the way companies do business. The dynamic nature of international business affects each of us personally. In our daily communications, we encounter terms such as outsourcing, emerging markets, competitive advantage, multiculturalism, sustainability and social responsibility: each of us experience the results of dozens of international transactions every day. Any commercial business that crosses the borders of two or more nations: transaction can involve goods, services, resources etc.