GBDA 103 Lecture Notes - Lecture 3: User-Centered Design
2 Aug 2016
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User centered design (ucd: who, why why will they use it, how while they travel to work, in public, what in what context, focused on understanding the users and their tasks. Key principles: design for users and their tasks, use natural dialogue. Friendly, welcoming: present information clearly, be consistent, provide feedback, be helpful. Ux is the discipline, ucd is how we do it. User personas: representation of your user, goals and behaviours of an actual group of users, derived from research, don"t work if they are just made up. Can"t be developed externally/no meaning for the team. Design personas: must focus on the why. There is no average person, go for the extremes. Extreme user: a person with extreme needs (eg. people with an illness, seniors: what extreme users need is good for all of us. Behavioural research: aimed at identifying insight/occurs in a particular context. Can be physical, geographic, or conceptual: don"t just ask, let them show you.
