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Class Notes for Global Business and Digital Arts at University of Waterloo

GBDA 103 Lecture Notes - Lecture 3: User-Centered Design

20170922 User Centered Design • Questions to ask o Who will use it? o What context? o Why will they use it? o How will they use it? • Key Goals o Design fo...

Global Business and Digital Arts
GBDA 103
Karin Schmidlin
GBDA 103 Lecture Notes - Lecture 4: Usability, Pole And Polar, Soma Cube

Emotional Design 20170929 • Primary goal: facilitate human to human communication • Consumers say they make rational decisions, but they don’t o Emotional/intuitive • Split-second decisions come fr...

Global Business and Digital Arts
GBDA 103
Karin Schmidlin
GBDA204 Lecture Notes - Lecture 1: Chief Operating Officer

January 5th, 2017 Sunday, January 8, 25:32 PM CourseOverviewand IntroductiontoManagement RequiredReadings: ◊ "WhoDisplaysethicalleadership,andwhydoesitmatter?Anexaminationof RebeccaL.Greenbaum,Mari...

Global Business and Digital Arts
GBDA204
Sebastian Siebel- Achenbach
GBDA203 Lecture Notes - Lecture 3: Produsage, Meritocracy, Participatory Culture
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Lecture 3: convergence Convergence: Combine parts together  4 ways we arrived in convergence culture o technological process o regulation convergence o media industry o t...

Global Business and Digital Arts
GBDA203
Christine Mc Webb
GBDA203 Lecture Notes - Lecture 1: Christian Fundamentalism, Haute Cuisine, Urban Legend
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Lecture 1 What is culture?  Personal history  Ideology  Traditions and belief of a minimal of people  Values, morals  Through practice culture needs some form of a context  Histo...

Global Business and Digital Arts
GBDA203
Christine Mc Webb
GBDA 102 Lecture Notes - Lecture 1: North American Free Trade Agreement, World Trade Organization, Asia-Pacific Economic Cooperation
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find more resources at oneclass.com CHAPTER 1: GLOBALIZATION Introduction  Globalization is reshaping our lives and leading us into unchartered territory  As new techn...

Global Business and Digital Arts
GBDA 102
Vivian Yang
GBDA 103 Lecture Notes - Lecture 1: Toaster, User Experience Design, Flipboard

Course Overview- Week 1  UX= the sum of a series of interactions  Course is about how to design awesome user experiences and avoid creating broken products  Use user experience, to avoid user ...

Global Business and Digital Arts
GBDA 103
Hira Javed
GBDA 103 Lecture Notes - Lecture 5: Search Engine Optimization, Peter Morville, Card Sorting

Class 5: Information Architecture (IA) Notes • About how to organize and relate information in ways that simplify how people navigate and use content on the web • determines...

Global Business and Digital Arts
GBDA 103
Karin Schmidlin
GBDA 103 Lecture Notes - Lecture 3: User-Centered Design

Class 3: The User • User centered design (UCD) o Who o Why – why will they use it? o How – while they travel to work, in public o What – in what context? o Foc...

Global Business and Digital Arts
GBDA 103
Karin Schmidlin
GBDA 103 Lecture Notes - Lecture 10: Usability Testing, Usability, User Interface

Class 10: Usability Testing • 5 Components o Learnability: how easy it it for a user to accomplish a task o Efficiency: once users have learned the design, how quickly can t...

Global Business and Digital Arts
GBDA 103
Karin Schmidlin
GBDA 103 Lecture Notes - Lecture 6: Mind Map, Sears Canada

Class 6: Experience Mapping Notes • Task and User Flows o Diagram that defines the path that the user takes while using your product or service o ...

Global Business and Digital Arts
GBDA 103
Karin Schmidlin
GBDA 103 Lecture Notes - Lecture 7: Website Wireframe, Sears Canada

Class 7: Sketches and Wireframes Notes • Wireframes o draft of a solution (the skeleton/blueprint of the project) o first step o also known as page sch...

Global Business and Digital Arts
GBDA 103
Karin Schmidlin
GBDA 103 Lecture Notes - Lecture 4: Social Proof, Usability, Eye Contact

Class 4: Emotional Design Notes: • Facilitate human-to-human communication • want personalized things • consider how we interact with someone in real life • decision-making process o pro ...

Global Business and Digital Arts
GBDA 103
Karin Schmidlin
GBDA 103 Lecture Notes - Lecture 11: User Interface Design, Graphical User Interface, User Interface

Week 11: User Interface Design • Interaction design o Defines the structure and behaviours of interactive products and services, and user interactions with those products a...

Global Business and Digital Arts
GBDA 103
Karin Schmidlin
GBDA101 Lecture Notes - Lecture 7: Slab Serif, Sans-Serif, Times New Roman

Class 7 1. Typefaces have personalities because each style, weight, width create a different looking font that generate a different impression. An example is Curlz MT, a...

Global Business and Digital Arts
GBDA101
Jane Tingley
Permachart - Marketing Reference Guide: Security Interest, Consequential Damages, Parol Evidence Rule

TM permacharts S a le s&L e a s e so fG o o d s General Considerations Un...

Accounting
ACTG 2010
All Professors
Permachart - Marketing Reference Guide: Secured Transaction, Chattel Mortgage, Security Interest

permacharts TM S e c u r e dT r a n s a c t io n s Scope ...

Accounting
ACTG 2010
All Professors
Permachart - Marketing Reference Guide: Statement Of Changes In Equity, Retained Earnings, Cash Cash

permacharts MT FINANCIAL STATEMENTS • Financial statements are documents that are BALANCE SHEET (B/S) STATEMENT OF RETAINED EARNINGS (SRE) ...

Accounting
ACTG 2010
All Professors
Accounting II - Reference Guides

Advance your knowledge with our advanced Accounting II! This companion Guide to Accounting I develops the reader’s understanding of balance sheets before moving into an effective summary of how assets are treated for accou...

Accounting
ACTG 2010
All Professors
Cost Accounting - Reference Guides

Specialized Accounting quick reference information in one handy place! This Guide provides specialized reference material that flows naturally from the contents of its companion Guides Accounting I and Accounting II. The t...

Accounting
ACTG 2010
All Professors
Permachart - Marketing Reference Guide: New York Stock Exchange, Nyse American, Market Trend

l e a r n • r e f e r e n c e • r e v i e w permacharts TM Stocks & Bonds WHAT IS A STOCK? WHAT IS A BOND? ...

Biology
BIOL2761
All Professors
Permachart - Marketing Reference Guide: Net Asset Value, Mutual Fund, U.S. Securities And Exchange Commission

l e a r n • r e f e r e n c e • r e v i e w permacharts TM Mutual Funds WHAT IS A MUTUAL FUND? PURCHASING & REDEE...

Biology
BIOL2721
All Professors
Business Administration
BUS 343
All Professors
Permachart - Marketing Reference Guide: Business Communication, Human Communication, Jargon

Communication Success 2 Communication Success 3 permacharts TM ...

Business Administration
BUS 343
All Professors
Permachart - Marketing Reference Guide: Predatory Pricing, Sales Promotion, Marketing Mix

Introductory Marketing 2 Introductory Marketing 3 permacharts TM ...

Business Administration
BUS 343
All Professors
Administrative Law - Reference Guides

Administrative law directly influences the life of every American citizen. All local, state and federal agencies operate pursuant to general Administrative law principles. An understanding of all administrative law functio...

Business Admin - Mgt
MGMT 10
All Professors
Organizational Behavior - Reference Guides

The systematic study of individual and group behavior within organizational structures is outlined in this coordinated Guide. Theories of leadership and individual behavior are related to the foundations of group behavior ...

Psychology
PSYC 302
All Professors
Introduction to Business Law - Reference Guides

Business law, sometimes referred to as corporate-commercial law, is a system of governance and regulations in connection with the creation, existence and dissolution of businesses. Today, Canadian businesses are governed b...

BLAW - Business Law
BLAW 464
All Professors
Management - Reference Guides

The complex aspects of Management are made clearer in this Guide. This powerful Guide provides comprehensive assistance to anyone who desires a deeper appreciation of basic Management principles. The fundamentals of organi...

BA - Business Administration
BA 2283
All Professors
Corporations - Reference Guides

Corporations are explained with clarity and precision in this informative Guide! This guide helps to remove some of the confusion that popularly exists concerning the purpose, the extent, and the legal effect of different ...

BA - Business Administration
BA 2283
All Professors
Marketing - Reference Guides

An easy to follow summary of every key marketing principle. The ability to effectively match a product or service to a need requires a well rounded understanding of the selling, public relations, and advertising that makes...

MBA - Master's in Business Admin
MBA 643
All Professors
Permachart - Marketing Reference Guide: Meeting Of The Minds, Executory Contract, Uniform Commercial Code

l e a r n • r e f e r e n c e • r e v i e w permacharts TM CContracts WHAT IS A CONTRACT? STATUTE OF FRAUDS ...

Law and Business
LAW 603
All Professors

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