Lecture 10 – Sports and the Marketplace
Sport became a social technology
Groups wished to make modern sport conform to what they wished it to be
o Sports more controversial than consensual
o Athletes also products of their culture
o Bachelor subculture
Sport for workers
o Selling athletic skills as professionals
o Working for a living
Professionals not workers
Beginnings of capitalist sport
o 1850s & 1860s some capital accumulation in private sports venues.
o Capitalists at first uneasy about popularizing sport
o Late 1880s saw capitalist sporting activities on the same basis as brokers, merchants,
o Money to be made manufacturing sports equipment.
o Other commercial spin-offs (sport reporters, score cards).
o Canadian middle-class reformers, politicians attacked gambling