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HIST 205 (23)
Lecture 10

Lecture 10 - Sport and the Marketplace.docx

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HIST 205
David Schweitzer

Lecture 10 – Sports and the Marketplace  Sport became a social technology  Groups wished to make modern sport conform to what they wished it to be o Sports more controversial than consensual o Athletes also products of their culture o Bachelor subculture  Sport for workers o Selling athletic skills as professionals o Professionalism o Working for a living  Professionals not workers  Beginnings of capitalist sport o 1850s & 1860s some capital accumulation in private sports venues. o Capitalists at first uneasy about popularizing sport o Late 1880s saw capitalist sporting activities on the same basis as brokers, merchants, bankers etc. o Money to be made manufacturing sports equipment. o Other commercial spin-offs (sport reporters, score cards).  Gamblers o Canadian middle-class reformers, politicians attacked gambling
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