HLTH202 Lecture Notes - Lecture 17: Health Communication, Hand Washing, Social Marketing

• School: University of Waterloo
• Department: Health Studies
• Course: HLTH202
• Professor: Melody Ninyoma

Document Summary

For communication be communication you need at least 2 people. In the health context this is called health communication and social marketing- its media strategies that would usually work in selling a product as a way to encourage a certain behavior. Health communication is the study of practice of communicating health i(cid:374)for(cid:373)atio(cid:374). Influence behavior/ attitudes: demonstrate healthy practice (i. e. hand washing poster, demonstrate benefits of behavior change, advocate a position on an issue (i. e. seatbelts, argue against misconceptions of health. When we are trying to communicate something against their beliefs, they may take it the wrong way: cultural differences. Listening dilemma: we think way faster then we speak, and with that spare time, we fill in the blanks to match it with our values. Social marketing: combines psych of decision making and behavior change theory and marketing. We need to address an issue without victimizing or making someone guilty.