LS221 Lecture Notes - Level Of Measurement, Indexicality, Subgroup Analysis
24 Sep 2013
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Document Summary
Qualitative research is concerned primarily with words and images rather than numbers. It is usually inductive: the process starts with field research, then concepts and theories are developed. It tends to be interpretivist: concerned with finding out what an action or event means to the people involved. Often constructionist: social life is not seen as fixed, but as an outcome of interactions and negotiations. Takes a naturalist perspective: when doing research, the social world should be left as undisturbed as possible. Ethnography/participant observation: immersed in the social setting, observe and listen to people to gain appreciation for culture. Qualitative interviewing: in-depth, semi-structured or unstructured, qualitative researchers conducting ethnographic or participant observation. Focus groups: interview several people together, usually semi- structured. Discourse and conversation analysis: analyse the language. It may be best to use multiple methods. But group cohesion tends to protect individuals from the actions of others. A) tighter specification of the research question and.
