This could be a poor long-run strategy decision: the reliability requirements for the second application are likely to be much higher. The firm should consider producing these products in different plants. Ans-15 time based competition refers to getting a product to market before your competitors and getting to volume production before your competitors as well. A company which has had several commercial successes by introducing innovative products to the marketplace first is gillette. Gillette has had significant successes with its atra and sensor razors as well as the good news disposable razor line. Stabilization or decline: in most circumstances, it is inappropriate to operate very far off the diagonal. For example, a firm that produces a varied product line with a relatively low volume for each product would not invest the capital required for the equipment to develop a continuous flow production line.