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Lecture

PHIL215 Lecture Notes - Oxycodone, Master Sergeant, Whistleblower


Department
Philosophy
Course Code
PHIL215
Professor
Brian Orend

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PHIL 215
Lecture #9
Today:
1. Midterms Returned & Comments
2. A few final remarks about I.P.
3. Ethics of Advertising & Marketing: (Video + Lecture)
Midterm Info:
High: 96%
Avg. 76%
- Generally, very well done, esp. Case Study
- One more thing to go: Final Exam worth 55%.
- Take home; 1 week; Prof Orend grades it; non-cumulative with exception of Case Study
Method.
Office Hours:
Every Monday. HH 327. 3:45pm - 5:15pm
E-Mail: bdorend@uwaterloo.ca (e.g. for soft copy of Q-Sheet)
2 I.P. Issues:
1. OxyContin (opiate, extremely addictive) patent expiring as we speak...
2. What of new tech, invented by employee, on company time / resources: who gets ownership?
Standard practice currently is to have employees sign away their intellectual property.
(Examples: switch / B2B software) Contracts transferring ownership of I.P. that you invent, to
them. Takeaway: negotiate for royalty instead of advance: 5% on profit per unit sold and take
half of advance offered.
Advertising & Marketing:
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