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Lecture

PHIL215-2012-11-08-ProfessorBrianOrend.pdf

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Department
Philosophy
Course Code
PHIL 215
Professor
Brian Orend

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Notice any mistakes in the notes? Let me know via an instant msg on the right -> Are you a good notes-taker? Looking for a collaborator: e-mail me at [email protected] PHIL 215 Lecture #9 Today: 1. Midterms Returned & Comments 2. A few final remarks about I.P. 3. Ethics of Advertising & Marketing: (Video + Lecture) Midterm Info: High: 96% Avg. 76% - Generally, very well done, esp. Case Study - One more thing to go: Final Exam worth 55%. - Take home; 1 week; Prof Orend grades it; non-cumulative with exception of Case Study Method. Office Hours: Every Monday. HH 327. 3:45pm - 5:15pm E-Mail: [email protected] (e.g. for soft copy of Q-Sheet) 2 I.P. Issues: 1. OxyContin (opiate, extremely addictive) patent expiring as we speak... 2. What of new tech, invented by employee, on company time / resources: who gets ownership? Standard practice currently is to have employees sign away their intellectual property. (Examples: switch / B2B software) Contracts transferring ownership of I.P. that you invent, to them. Takeaway: negotiate for royalty instead of advance: 5% on profit per unit sold and take half of advance offered. Advertising & Marketing: Video: “Consuming Kids”: On YouTube: http://www.youtube.com/watch?v=2XSaaQjuuK0 http://topdocumentaryfilms.com/consuming-kids/ (The clipped commercial in full: http://www.youtube.com/watch?v=6NvJs3KNdkw) Lecture Portion: Sales: - Cash in exchange for goods / services - “Illegal Things”: - Pyramid / Ponzi scheme - Perpetual Sales (“Never buy furnitur
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