LECTURE 18 Prosocial behaviour Section 59.3 - 59.5
When are we most- and least-likely to help?
Altruism - the unselfish regard for the welfare of others
When more people shared responsibility for helping - when there was a diffusion of
responsibility - any single listener was less likely to help
Bystander effect - any particular bystander was less likely to give aid with other bystanders
The Norms for Helping
Social Exchange theory - theory that our social behaviour is an exchange process, the aim of
which is to maximize benefits and minimize costs
Reciprocity norm - an expectation that people will help, not hurt, those who have helped them
Social-responsibility norm - an expectation that people will help those dependent upon them
(should help those who need our help ie children)
How do social traps and mirror-image perceptions fuel social conflict?
Conflict - a perceived incompatibility of actions, goals or ideas
- a situation in which the conflicting parties, by each rationally pursuing their self-interest,
become caught in a mutually destructive behaviour