PSYCH207 Lecture : Visual Imagery and Spatial Cognition An outline of Chapter 8 from the Nelson textbook. I trust it will be helpful in studying for the upcoming test.
16 Oct 2011
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Mnemonics techniques for improving memory: method of loci. Requires the learner to imagine a series of places or locations that have some order to them. Proven to be very successful: college students could recall up to 38 of 40 words after just one presentation: technique of interacting images. Recall of concrete nouns improves when participants form images of the words. Maximally effective when the images formed interacted: pegword method. Picturing items with another set of ordered cues, and then pegging them to the cue: dual-coding hypothesis. Allan paivio"s idea that concrete words have two possible internal codes: imagery and verbal. Supporting evidence shows that concrete nouns are better remembered when the participant codes them in both images and verbal labels: relational-organizational hypothesis. Alternative to the dual-coding hypothesis; proposed by bower. Bower believed that imagery improves memory because images provide more associations between items, not just because they are richer than verbal labels.
