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Department
Psychology
Course
PSYCH 253
Professor
Hilary B Bergsieker
Semester
Fall

Description
PSYCH 253 SOCIAL JUDGEMENT SEPT 16 Ideal Scientific vs. Intuitive Thinking Scientific - Requires effort and caution to reach correct conclusions - Seeks out evidence that could falsify a hypothesis - Does not act to alter the observed phenomenon - Attends to evidence that violates own hypothesis Intuitive - Comes naturally, automatically process information easily/efficiently - Taking mental shortcuts (heuristics) - Does not seek out/ignore falsifying information - Is biased to see patterns matching own expectation - Acts in way that alter the observed phenomenon Inferential Heuristics - Easy, intuitive judgments our minds preform naturally/automatically without deliberation (gut feelings, mental shortcuts) (eg. Liking/disliking similarity, perceptual/cognitive fluency) - Other judgments are not automated and demand more extensive attention and resource-dependent deliberation (eg. Probability, scope/importance) - Attribute substitution: when judgments tax information processing capacities, people often
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