PSYCH354 Lecture Notes - Lecture 2: Speed Dating, Cognitive Load, Physical Attractiveness
6 Oct 2013
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What are some problems with correlation studies: can"t infer causality (can have a causing b, be causing a, c causing a and b, no correlation at zero level does not mean no causation. What are some problems with experimental studies: active ingredient may not be what it actually is (ex. What is a moderator: chocolate example. Whether they can eat it or not. What is a mediator: reason why things work, chocolate example. What makes people happy when they receive chocolate. College dorm of 270 mit students, random assignment of rooms. Wants to see what influences them to become friends with each other. Ex. much more likely to be closer friends with resident of 1 and 3 if you lived at 2. The role of familiarity (mere exposure effect: more times we are exposed to something, more likely to like them.
