PSYCH352 Lecture 4: Week 4 - Motivation.docx
2 Feb 2013
School
Department
Course
Professor
Document Summary
Different cultures often approach the same tasks with different goals and different motivations, and focus on different aspects for the task. Such differences can subsequently affect how people from different cultures reaction to people and events in their environment. Self-enhancement: motivation to view one self positively: once viewed to be universal. Self-serving bias: tendencies to overstate one"s attributes: usually seen with attributes that don"t yield concrete negative feedback. Cross-cultural research reveals that self-enhancement is more pronounced in the. West: while north americans discount the importance of a task after failure, Japanese emphasize it: north americans tend to make external attributions for failures, whereas. The argument is that self-enhancement is primarily a western phenomenon. Several alternative hypotheses have been proposed: east asians don"t self-enhance, but group-enhance. There is some evidence to this point: modesty norms prevent east asians from reporting self-enhancement. However, overall pattern of results do not support these alternative hypotheses.
