REC100 Lecture Notes - Lecture 11: C. S. Lewis, Morgan Freeman, Collective Intelligence

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How does morgan freeman make you care about penguins or credit cards? ( m/c ) Defamiliarization: making something familiar different, different words, different angle, different plot. Angle will create the tone, keep the tone the same throughout the story. C. s lewis great literature lets us know we aren"t alone . And at the begging of a sentence make it seem more religious. Or repackages old data to form something new. Collective intelligence when you write a report, you are adding to he collective intelligence. Nothing taken as given unless based in variable truth. Words with strong condensations (hijack after 9/11) I have this question lets explore it or i have this data, let me show you. Pet phrases or pet words same use of word repeatedly. Price to this writing was specialized & political. Double speak is language deliberately constructed to disguise or distance to its actual meaning.

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