Class Notes (811,309)
Canada (494,638)
REC 101 (45)
Lecture 7

Lecture 7 - Social Media and Relationships.docx

2 Pages
Unlock Document

University of Waterloo
Recreation and Leisure Studies
REC 101
Katie Misner

Lecture 7 – Social Media and Relationships Different Internet Users Sell a product or service through internet only. E.g., Supplemental channel “click and mortar” firms. E.g., Technical support after sales support. E.g., Embellish existing service traditional service augmented by website. E.g., Process orders convenient way to order services. E.g., Convey information about an organization or an issue. E.g., Communicate with membership facilitates information exchange for members. E.g., Pay games outlet for entertainment. E.g., What is social media? Online collection of strategies, practices, and tools for communicating, creating, sharing, and discussing information. Connects people who would otherwise be unconnected if it were not for the tech medium. Ex. Facebook, Twitter, YouTube… You (18-24yrs) account for 53.8% of Facebook activity Brand & Social Media Use social media to deliver on four basics: 1. Offering and communicating a clear customer promise 2. Building trust by delivering on the promise 3. Continually improving the promise 4. Innovating beyond the familiar Customer Relations and Social Media 1. Develop a formal social media policy
More Less

Related notes for REC 101

Log In


Don't have an account?

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.