REC101 Lecture Notes - Lecture 2: Corporate Branding
27 Nov 2017
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Just do it: quality, elite quality, athletic apparel, athletes associated wit it, unfair employment practices. What does the mcdonalds symbol mean to you: obesity, fast food, delicious, cheap/affordable, gross, ronald mcdonald foundation/cause, convenient/trustworthy/value. Corporate identity: the specific things that make us unique. How we express through how we behave or what we wear. Every company needs to have a good brand image to please others. identities need to be unique. It triggers recognition (must be able to recognize brand before tasking place: business enhancement.
