REC101 Lecture Notes - Lecture 5: Motel 6, Major Force, Urban Renewal

• School: University of Waterloo
• Department: Recreation and Leisure Studies
• Course: REC101
• Professor: Luke Potwarka

Document Summary

Tenets of positioning: positions exist in the minds of stakeholders (influenced, but not determined, by the agencies, positions exist relative to those of competitors (not in isolation, distinctness and consistency are integral (otherwise you"ll create a fuzzy image. In the context of public parks and recreation positioning is the process of fostering a desired image of the agency in the minds of citizens and elected officials relative to other public agencies who are competing for tax allocations. Improve peceptions held by citizens and elected officials so that the agency is viewed as making more substantial contributions to important community concerns. In addition to being great places for passive and active recreation, parks can bring several environmental benefits to a community: Attracting tourists: park, recreation and tourism attractions are the main reasons most people travel to another community (eg: museums, beaches, etc, a wide variety of other businesses benefit as a result of tourists visiting a community.