REC101 Lecture Notes - Lecture 5: Cognitive Restructuring, Cumulate Rock

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Managing Change in the Commercial Sector
REC 101
September 29, 2010
What is Organizational Change?
Refers to organization-wide change, not smaller changes like adding a new person or
modifying a program
o E.g a change in mission, restructuring operations, new technologies, merges, major
collaborations, “rightsizing” = make the org more efficient
Requires a fundamental and radical reorientation in the way an organization operates
What Provokes Organizational Change?
Change should not be done for the sake of change -- it's a strategy to accomplish some
overall goal
Usually provoked by some major outside driving force
o E.g: substantial cuts in funding, address major new markets/clients, response to new
social trends
Typically, organizations must undertake organization-wide change to evolve to a different
level in their life cycle
o E.g: going from a highly reactive, entrepreneurial organization to more stable &
planned development
Types of Change
Episodic Change (out dated)
Organizations are inertial and change is infrequent, discontinuous, and intentional
Emphasizes short-run adaptation
Analytic Framework
Change is an occasional interruption
Tends to be dramatic and driven externally
Seen as a failure of the organization to adapt its structure to changing environment
Response to Episodic Change (highly reactive model)
Unfreeze: expectations disconfirmed, learning anxiety
Transition: cognitive restructuring, semantic redefinition, conceptual enlargement, new
standards of judgment
Refreeze: create supportive social norms, make change congruent with personality
(stable state)
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