REC101 Lecture Notes - Lecture 4: Great Wolf Resorts, Kings Dominion, Cedar Fair

• School: University of Waterloo
• Department: Recreation and Leisure Studies
• Course: REC101
• Professor: Luke Potwarka

Document Summary

E(cid:454)plori(cid:374)g the i(cid:373)porta(cid:374)(cid:272)e of (cid:862)(cid:271)ra(cid:374)d(cid:863) i(cid:374) (cid:272)o(cid:373)(cid:373)er(cid:272)ial se(cid:272)tor. Cues offered by an organization both internally and externally: through symbols, communication and behaviour (cid:862)idea(cid:863) or (cid:862)perso(cid:374)a(cid:863) of orga(cid:374)izatio(cid:374) a(cid:374)d ho(cid:449) it is represe(cid:374)ted to differe(cid:374)t audie(cid:374)(cid:272)es, cues refer to a persona of an organization ex. Nike/mcdonalds logo mean different things to different people. Creates awareness important because it precedes purchases, want people to be aware of your company ex. you need to have the knowledge that mcdonalds have bigmacs. Triggers recognition need to recognize brand to take action in market place and requires multiple exposures to establish identity. Activates already stored images images needs to be stores in us ex. we can recognize. Allows people to identify with an organization by value. Impacts consumer loyalty consistent design, we share values we become emotionally connected and share long-term relationships with company. Business enhancement profit, identity shapes purchase behaviour and how we spend money with corporations.