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Class Notes for Science and Business at University of Waterloo

SCBUS 122 Lecture 2: Lec 2_SCBUS122_Jan 16
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Chapter 2 Organizational culture Shared beliefs that determine values actions based on the visionmission Core values > Attitudes > Behaviours Employees should be selectedsocialized to fit in Shareholders: Owns companys st...

Science and Business
SCBUS122
Okey Igboeli
SCBUS123 Lecture Notes - Lecture 3: Cognitive Dissonance, Betty Crocker, Marketing Mix
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Chapter 1 Wednesday, September 13, 211:49 AM What does a Business do? Take inputs at a cost (fixed or variable) Apply process or manufacture Generate revenue Make profit or loss Marketin...

Science and Business
SCBUS123
Kashif Memon
SCBUS123 Lecture Notes - Lecture 4: Fluffing, Customer Satisfaction, Determinant
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Chapter 4: Consumer Behaviour Wednesday, September 27, 2011:43 AM Need Recognition -> Information Search -> Alternative Evaluation -> Purchase Decisions -> Post Purchase Step 1: Need Recognition: Functional needs...

Science and Business
SCBUS123
Kashif Memon
SCBUS123 Lecture Notes - Lecture 10: Social Network, Integrated Marketing Communications
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Chapter 15, 16 Wednesday, November 8, 20111:57 AM Steps in Planning an Integrated Marketing Communications Campaign Identify Target Market Set Objectives Determine budget Convey message Evaluate and sel...

Science and Business
SCBUS123
Kashif Memon
SCBUS123 Lecture Notes - Lecture 6: Clinique, Niche Market, Micromarketing
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Chapter 6: Segmentation, Targeting and Positioning Wednesday, October 4, 211:41 AM Company wants to have reverse psychology Segmentation Process Step 1: Strategy or objectives (Segmentation) Step 2: Segmentation bases...

Science and Business
SCBUS123
Kashif Memon
SCBUS123 Lecture Notes - Lecture 7: Test Market
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Chapter 8 Wednesday, October 18, 2017 8:45 AM Chapter 8 Product: - Central to creation of value for the consumer - What is a product o Smth of value to consumer and offered ...

Science and Business
SCBUS123
Kashif Memon
SCBUS123 Lecture Notes - Lecture 8: Price Ceiling, Price Floor
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Chapter 11: Price Wednesday, October 25, 20111:56 AM Pricing Tactics Pricing Strategy - Long term Pricing Tactics - Short term Cash Discounts Reduced invoice cost if buyer prior to the end of the discount pe...

Science and Business
SCBUS123
Kashif Memon
SCBUS223 Lecture Notes - Lecture 3: 3D Printing, Smartphone
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Chapter 3: Types of Innovation Tuesday, September 12, 203:40 PM Product vs. Process Innovation Product innovations are embodied in the outputs of an organization - its goods or services Process innovations ar...

Science and Business
SCBUS223
Kashif Memon
SCBUS223 Lecture Notes - Lecture 5: Brand Loyalty, Complementary Good, Switching Barriers
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Chapter 5: Timing of Entry Tuesday, September 19, 202:39 PM When do you enter the market? Is the market mature enough for this technology? Being first mover advantages: Brand loyalty and technological leadership ...

Science and Business
SCBUS223
Kashif Memon
SCBUS223 Lecture Notes - Lecture 7: Call Option, Net Present Value
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Chapter 7: Choosing Innovation Projects Tuesday, September 26, 22:26 PM "The Long Tail" refers to the strategy of selling a large number of unique items to penetrate market niches The Development Budget Mo...

Science and Business
SCBUS223
Kashif Memon
SCBUS223 Lecture Notes - Lecture 6: Bargaining Power
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Chapter 6: Strategic Direction Tuesday, September 19, 2012:40 PM External Analysis Two common methods are Porter's Five-Force Model and Stakeholder Analysis Porter's Five Force Model 1. Degree of existing ...

Science and Business
SCBUS223
Kashif Memon
SCBUS223 Lecture Notes - Lecture 1: The Foundations
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Chapter 1: Importance of Technological Innovation Tuesday, September 12, 2013:10 PM Technological innovation now the single most important driver of competitive success in many industry Many firms earn over 1/3 of s...

Science and Business
SCBUS223
Kashif Memon
SCBUS223 Lecture Notes - Lecture 6: Market Capitalization, Making Money
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Chapter 10 Organizing for innovation -Firm’s size and structure will impact its rate and likelihood of innovation (lose touch with customers) -Some fosters creativity and others enhance efficiency -Ambidextrous organizat...

Science and Business
SCBUS223
Kashif Memon
SCBUS223 Lecture Notes - Lecture 6: Market Capitalization, Protection Mechanism, Herbicide
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Chapter 9: Protecting innovation Notes -Firms must decide whether and how to protect their technological innovations -It helps retain control over the IP and the rents from it -Not protecting IP can be advantageous, enco...

Science and Business
SCBUS223
Kashif Memon
SCBUS223 Lecture Notes - Lecture 4: Stakeholder Analysis, Bargaining Power
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Chapter 6 Overview -External resources: Networks, supply/value chain that exists when you have an organization that relates to other organizations -Internal: HR, Technology, other assets that combine to give a strategic e...

Science and Business
SCBUS223
Kashif Memon
Permachart - Marketing Reference Guide: Security Interest, Consequential Damages, Parol Evidence Rule

TM permacharts S a le s&L e a s e so fG o o d s General Considerations Un...

Accounting
ACTG 2010
All Professors
Permachart - Marketing Reference Guide: Secured Transaction, Chattel Mortgage, Security Interest

permacharts TM S e c u r e dT r a n s a c t io n s Scope ...

Accounting
ACTG 2010
All Professors
Permachart - Marketing Reference Guide: Statement Of Changes In Equity, Retained Earnings, Cash Cash

permacharts MT FINANCIAL STATEMENTS • Financial statements are documents that are BALANCE SHEET (B/S) STATEMENT OF RETAINED EARNINGS (SRE) ...

Accounting
ACTG 2010
All Professors
Accounting II - Reference Guides

Advance your knowledge with our advanced Accounting II! This companion Guide to Accounting I develops the reader’s understanding of balance sheets before moving into an effective summary of how assets are treated for accou...

Accounting
ACTG 2010
All Professors
Cost Accounting - Reference Guides

Specialized Accounting quick reference information in one handy place! This Guide provides specialized reference material that flows naturally from the contents of its companion Guides Accounting I and Accounting II. The t...

Accounting
ACTG 2010
All Professors
Laboratory Basics - Reference Guides

Lab safety is the cornerstone principle in this compelling Guide. All international safety symbols are clearly defined, with all basic lab glassware and equipment depicted by text description and diagrams. The Guide also p...

ANAT - Anatomy
ANAT 14
All Professors
Permachart - Marketing Reference Guide: New York Stock Exchange, Nyse American, Market Trend

l e a r n • r e f e r e n c e • r e v i e w permacharts TM Stocks & Bonds WHAT IS A STOCK? WHAT IS A BOND? ...

Biology
BIOL2761
All Professors
Permachart - Marketing Reference Guide: Net Asset Value, Mutual Fund, U.S. Securities And Exchange Commission

l e a r n • r e f e r e n c e • r e v i e w permacharts TM Mutual Funds WHAT IS A MUTUAL FUND? PURCHASING & REDEE...

Biology
BIOL2721
All Professors
Business Administration
BUS 343
All Professors
Permachart - Marketing Reference Guide: Business Communication, Human Communication, Jargon

Communication Success 2 Communication Success 3 permacharts TM ...

Business Administration
BUS 343
All Professors
Permachart - Marketing Reference Guide: Predatory Pricing, Sales Promotion, Marketing Mix

Introductory Marketing 2 Introductory Marketing 3 permacharts TM ...

Business Administration
BUS 343
All Professors
Administrative Law - Reference Guides

Administrative law directly influences the life of every American citizen. All local, state and federal agencies operate pursuant to general Administrative law principles. An understanding of all administrative law functio...

Business Admin - Mgt
MGMT 10
All Professors
Organizational Behavior - Reference Guides

The systematic study of individual and group behavior within organizational structures is outlined in this coordinated Guide. Theories of leadership and individual behavior are related to the foundations of group behavior ...

Psychology
PSYC 302
All Professors
Introduction to Business Law - Reference Guides

Business law, sometimes referred to as corporate-commercial law, is a system of governance and regulations in connection with the creation, existence and dissolution of businesses. Today, Canadian businesses are governed b...

BLAW - Business Law
BLAW 464
All Professors
Management - Reference Guides

The complex aspects of Management are made clearer in this Guide. This powerful Guide provides comprehensive assistance to anyone who desires a deeper appreciation of basic Management principles. The fundamentals of organi...

BA - Business Administration
BA 2283
All Professors
Corporations - Reference Guides

Corporations are explained with clarity and precision in this informative Guide! This guide helps to remove some of the confusion that popularly exists concerning the purpose, the extent, and the legal effect of different ...

BA - Business Administration
BA 2283
All Professors
Marketing - Reference Guides

An easy to follow summary of every key marketing principle. The ability to effectively match a product or service to a need requires a well rounded understanding of the selling, public relations, and advertising that makes...

MBA - Master's in Business Admin
MBA 643
All Professors
Permachart - Marketing Reference Guide: Meeting Of The Minds, Executory Contract, Uniform Commercial Code

l e a r n • r e f e r e n c e • r e v i e w permacharts TM CContracts WHAT IS A CONTRACT? STATUTE OF FRAUDS ...

Law and Business
LAW 603
All Professors

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