Class Notes (807,481)
Canada (492,660)
Sociology (709)
SOC 101 (300)
Lecture 10

SOC 101 Lecture 10.docx

3 Pages
Unlock Document

University of Waterloo
SOC 101
Barry Mc Clinchey

SOC 101 Lecture 10: Mass Media Mass Media Through Time  Mass communication o The transmission of messages by a person or group through a device to a large audience  Mass Media o Any medium designed to communicate messages to a mass audience  Prehistoric Cave Art  Cuneiform, Hieroglyphics and the alphabet  Block Printing and Movable Type: focus on literacy  Newspapers o Share info o Whose version of the story is being shared?  The Telegraph o Address geographic locations issues in transmitting messages  The Phonograph  Moving Pictures o News real before movies to show you what’s going on in the world  Radio o Information and entertainment  Television  The Internet Mass Media Today  Satellite television and radio  Cellphones o Changing work experience and work relations o Phone always on: night weekend, vacations o Changing communications with one another  Text Messaging, Twitter, Blogs, Wikis, Podcasts, YouTube, Social Networking Sites Harold Innis  Every society need to transcend what he called the problems of space and time o Record experiences and pass them on to help them out share what we learned  Time Biased Media: media that have longevity but whose form prevents their transmission over physical distances (e.g. cave art and hieroglyphics)  Space Biased Media: can convey messages readily over physical distance  Our understanding is confined by our own culture’s bias toward specific forms of media Marshall McLuhan  Media influences the ways in which individuals societies and cultures perceive and understand their environment  Make visible what is invisible  The medium is the message o The packaging in which the message comes in is important o Distinction between information and knowledge o What is reliable information? E.g. Wikipedia o Each medium influences the mind, not just the message that is important but also the manner in which it is conveyed o Look beyond simple messages to the social influence of the medium itself  Hot media o High definition, contain a great deal of information but usually involve a single sensory organ o E.g. newspapers, lectures  Cool media o Low definition involves less information and demand more participation from the audience o E.g. talking on the phone Canadian Content Legislation  Canadian content guidelines (CanCon): 1. Provide a wide range of programming that reflect Canadian attitudes opinions, ideas, values and artistic creativity 2. Display Canadian talent in entertainment programing 3. Offering information and analysis concerning Canada  For Music to quality as Canadian content is must fulfill at least 2 of the 4 criteria: 1. The music is composed by a Canadian 2. The artist who performs the music is Canadian 3. The production of the music in Canada or the music is performed in Canada and broadcast in Canada 4. The lyrics are written by a Canadian
More Less

Related notes for SOC 101

Log In


Don't have an account?

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.