SOC101 Lecture Notes - Canadian Cultural Protectionism, Mass Media, Canadian Content
12 Apr 2013
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Document Summary
The transmission of messages by a person or group through a device to a large audience. Any medium designed to communicate messages to a mass audience. The printing press print multiple copies that could be widely distributed: mass media today! ~focused on two main things: notion of space, notion of time. Every society needs to transcend what he called the problems of space and time. Time biased media (time-based)- are media that have longevity but whose form prevents their transmission over physical distance (cave art, hieroglyphics - carved into stones that you can"t carry around anywhere) Space biased media- can convey messages readily over physical distance. Our understanding is confined by our own culture"s bias toward specific forms of media. ~are we more in favour of space or time biased: marshall mcluhan. Media influence the ways in which individuals, societies, and cultures perceive and understand their environments.
