SOC200 Lecture Notes - 6 Years, Public Sphere, Voluntary Childlessness
29 Oct 2013
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Document Summary
Edmund leach: the cereal-packet norm family , the image of a family that is standard in advertisement for breakfast cereals. Depicts father sitting at head of table, smiling mother whose duties revolve around caring for other members of household, beautiful children. Potent image because it is in the vision of home sweet home or home-y ness . Portrayed as safe harbor against cruel and heartless world. The scene that the family portrays is like a. Dad cuts turkey, children frolicking with family pet. This particular vision of family that has been shown in groups such as family coalition party, christian heritage party, real women of canada and the like. In us, this image has been shown by republican party in every presidential election since 1970s. In england, the conservative party pointedly advertised as party of the family , concerned with well-being of traditional family. All these intersect in discussions about the family.
