SOC408 Lecture Notes - Lecture 3: Media Culture, Individualism, Neoliberalism
24 Dec 2015
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#1 point - consumer culture = stamping an identity on our society. Difference: consumer is a noun and consumption is a verb, culture of consumption = the culture is about consuming, culture that is identified with the notion of. Broken down to what people are doing all the time. Culture is marked by always consuming stuff: consumption implies. Abundance/production of material goods that we"re consuming. Individualism and choice: no good reason that this is going to change, lots of selection. No one invented this, it"s a product of history. Has the consumer society changed since the textbooks were: the freedom of choice that it offers, comes from the enlightenment times; changing from, the individual consumer is sovereign feudalism. Sovereign means the ultimate source of power; valid power. For us it"s the people, democracy so the parliament. The market is supposedly free of government: liberalism neoliberalism. Ie adam smith, john locke (poltical one man, one vote)
