SOC408 Lecture Notes - Lecture 4: Betty Friedan, Stuart Ewen, Pierre Trudeau
24 Dec 2015
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Manipulating consumer; encourage women to buy things. The main purpose of the women is to keep them in the house by purchasing household products which fills a void that they have when they"re being housewives. She didn"t do the interviews herself; it was through an advertisement company: betty got her research through a guy that had all this research, written in 1963 . After the war, women became housewives after working. Ford motor company at the time, made products that people want vs. making something after realizing something that people wanted/needed. Before 1960s, sold family cars, but brought sport cars into america. The factories that made materials for the ww changed to creating cars and appliances to keep the economy running. Mustang individuality (different), masculinity, sexuality, youthfulness. For women to get out of the family. 1960s lots of things happening; civil rights: she"s famous for written a book that argued a feminist position.
