SOC408 Lecture Notes - Lecture 11: Fountain Pen, Toothpaste, Asymmetric Warfare
24 Dec 2015
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Slater ch 5 the meaning of things . Ie people who use gold fountain pen; does it really have use value: show status. Being human or what being human involves: philosophical fulfillment of human potential. Consumption is about culture: all consumption is cultural because always involves meaning. Ie buy toothpaste for cleanliness, whitening, etc. Bombarded of 40 kinds of toothpaste: choosing what to buy is identity choices. Buying something you always buy is cultural choice o. Ie i"m starving in ny, usa no you"re not starving, the pains of hunger is different compared to african child. The poor people are the ones to struggle to meet the basic needs. Look at culture and breakdown just like we breakdown language. Semiotics o: signs, set of rules to make sense, pg 139 . Consumer goods and events are treated metaphorically . : as text that can be read, sign value. Objects learned in relation to other objects.
