SPCOM111 Lecture Notes - Lecture 3: Egocentrism, Ethnocentrism
23 Apr 2016
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Keeping the audience foremost in mind at every step of speech preparation and presentation. Does not involve taking unethical tactics and compromising the speaker"s beliefs to get an favourable response from the audience: stay true to yourself while adapting your message to the needs of your listeners. Approach controversial topics with a fairly noncommittal position. Identification: a process in which the speakers seek to create a bond with the audience by emphasizing common values, goals, and experiences. Treat the classroom audience as seriously as a lawyer, politician, a minister, or an advertiser: your classroom is not an artificial speaking situation. Not to learn a role that can be played over and over without variation. Adapt one"s ideas to particular audiences on particular situations. Consider every audience as worthy of your best efforts to communicate your knowledge. Speaker must make the audience choose to pay attention.
