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Lecture 4

ARTH 101 Lecture Notes - Lecture 4: Low Culture, High Culture, False Consciousness


Department
Art History
Course Code
ARTH 101
Professor
T'ai Smith
Lecture
4

Page:
of 2
Symbolic:"A"purely" arbitrary" relationship" (e.g."love=rose," girl=pink)
o
Iconic:"Relationship" based" upon" resemblance" (e.g." maps/pictures/photographs)
o
Indexical:" Existential/causal" relationship" based" on"the"occurrence" of"co
presence" at"one" time/place" (e.g." thermometer," fingerprints," photograph)
o
SEMIOTICS:" Charles" Sanders" Pierce" believes" there"are"3"kinds" of"signs" (each" sign"
involves" a"different" type" of"motivation" between" it"and" its" objective" which" the" sign"
represents)
The"Politics" of"Images:" Evaluating" Culture:" What"is" worth" looking" at"and" what"we"have"
a"right" to"observe
Intention5 (Producer)
Reception5 (Viewer)
Evaluating Culture:" Aesthetics," taste," connoisseurshi p," institution," provenance"
“Good" Taste”:"High" culture" +"high" class
o
Kitsch:" Low"culture" +"low" class
o
It"is"typically" classified" as"so:
Reading" images" as"ideological subjects:" like" propaganda," where" it"promotes" a"specific"
ideology
There" are"some" criticisms," e.g." Karl"Marx" he"believed" Ideology" is" false"
consciousness
Interpellation:" Images" interpellate" viewers
Where" as"ideologies" hail”"subjects" and"enlist" them" as"their" authors
Hegemony:"Predominant" influence" or"authority" over"others
Authors" believe" that"hegemony" is"necessary" to"negotiate" and" reaffirm" ideological"
meaning
Lecture'4'Notes
Friday," 23" October ," 2015
12:58" am
meaning
Encoding/Decoding:"A"hypothetical" position" that"is"the"ideal" typical"case,"where" the"
audience" (download" the"slides" and" what" you" missed" from" connect)