ASIA 307 Lecture Notes - Lecture 9: Robert Garfias, Media Studies, Ethnography

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The structure of music and the manner in which it is used can tell us much about the society itself social structure and stratification, diffusion and assimilation -> robert garfias. Music transcends barrier, power to change our emotion=powerful. Just because it is manufactured doesn"t mean it"s not important. People censor music because they think it can make a difference. Reflexive essay-hone in on what is the most profound. Media constructs our culture -> tv on busses. Media messages affect our thoughts attitudes and actions -> idols. Reflects values and viewpoints of media maker(agendas, money) Youth and adults are active consumers of media. Each person has a subject position -> very important for encoding /decoding. The audience uses subject project position to interpret what the media is trying to say. Asian studies + media studies +ethnomusicology =this course. Research method: ethnography (interviews, hearing reality, participant observation or enroll in class) Many articles use ethnography: trot, ho, shin and kim,

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