COMM 100 Lecture Notes - Swot Analysis, Strategic Planning
Document Summary
Managers are now guiding, training, supporting, motivating, and coaching employees. Functions of management: planning, organizing, leading/motivating, controlling/evaluating. Planning: create vision: set vision: encompassing explanation of why the organization exists and where it"s trying to head , goals: broad, long-term accomplishments an organization wishes to attain, objectives: short-term statements detailing how to achieve the goal. Swot analysis: a planning tool used to analyze an organization"s strengths, weaknesses, Strategic planning tactical planning operational planning contingency planning. Strategic planning: the setting of broad, long-range goals by top managers. Tactical planning: the identification of specific, short-range objectives by lower managers. Operational planning: the setting of work standards and schedules. Contingency planning: backup plans in case primary plans fail. Define describe develop alternatives develop agreement decide which alternative is best do determine. Tasks and skills at different levels of management. Conceptual - the ability to see the big picture. Participative (democratic): consists of managers and employees working together to make decisions.
