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Chapter 3 - Values, Attitudes, and Diversity in the Workplace.docx

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Department
Commerce
Course Code
COMM 292
Professor
All

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Chp 3: Values, Attitudes, and Diversity in the Workplace
Values
Values
Basic convictions that a specific mode of conduct or end-state of existence is personally or socially
preferable to an opposite of converse mode of conduct or end-state of existence
Rokeach's Value Survey
Hodgson's General Moral Principles
Two sets of values:
1. Terminal Values
Goals that individuals would like to
achieve during their lifetime
2. Instrumental Values
Preferable ways of behaving
Ethics
The study of moral values that guide our
behaviour between right and wrong
Identified 7 general moral principles:
o Dignity of human life, Autonomy, Honesty,
Loyalty, Fairness, Humaneness, The
common good
Assessing Culture
1. Power Distance
The extent to which a society accepts that power in institutions and organizations is distributed
unequally
o High power distance = inequalities in wealth/power and is widely accepted
2. Individualism vs. Collectivism
The degree to which people prefer to act as individuals rather than as members of groups
3. Masculinity vs. Femininity
The extent to which the culture favours traditional masculine work roles of achievement, power,
and control or sees little differentiation between male and female roles
4. Uncertainty Avoidance
The extent to which a society feels threatened by uncertain and ambiguous situations and tries to
avoid them
5. Long-term vs. Short-term Orientation
Emphasis on the future, thrift and persistence vs. The past and present and respect for tradition
Canada: low power distance, high individualism, high masculinity, low uncertainty avoidance,
short-term orientation
Criticisms: Based on only IBM, some results are unexpected due to the judgement calls he had to
make

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Description
Chp 3 Values Attitudes and Diversity in the WorkplaceValuesValuesBasic convictions that a specific mode of conduct or endstate of existence is personally or socially preferable to an opposite of converse mode of conduct or endstate of existenceRokeachs Value Survey Hodgsons General Moral Principles Two sets of values Ethics1Terminal Values The study of moral values that guide our Goals that individuals would like to behaviour between right and wrongachieve during their lifetime2Instrumental Values Identified 7 general moral principles oPreferable ways of behaving Dignity of human life Autonomy Honesty Loyalty Fairness Humaneness The common goodAssessing Culture 1Power Distance The extent to which a society accepts that power in institutions and organizations is distributed unequally o High power distanceineq
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