COMM 296 Lecture Notes - Lecture 4: Socalled, Dow Jones & Company, North American Industry Classification System
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Table of contents: coach leans heavily on outlet stores; "over-democratization" potentially jeopardizes brand"s image 1. Coach leans heavily on outlet stores; "over-democratization" potentially jeopardizes brand"s image. Publication info: wall street journal (online) [new york, n. y] 24 july 2013: n/a. Full text: as upscale brands seek to enter or expand their outlet businesses and even produce merchandise specifically for that channel, they face an age-old dilemma: sales growth vs. brand exclusivity. At coach inc. , its north american outlet business has grown to 60% of its retail sales in the region from about. 30% in fiscal 2006, according to cowen &co. analyst faye landes. The number of items sold at its outlets has jumped to 73% of its north american retail business from an estimated 38% during the same period, ms. Landes said. (wall street estimates that coach"s north america retail sales account for about two-thirds of its overall sales. )
