COMM 465 Lecture Notes - Lecture 1: Shampoo, Swot Analysis, Coca-Cola Zero Sugar
10 Aug 2018
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Document Summary
July 4th wed -- overview of marketing and strategy. Please note that the following are additional notes and examples provided by the professor during lecture. Slides without notes are either not discussed or no additional content worth noted. Class interaction: identify an altered trait such as a different outfit details, absence of accessories or piercing on a partner within a short time. Class interaction: throw a paper plane at the addressed target. Slide 8 product (p1) creating value: ex. Sony creates the need (their value) to use electronics for daily life instead of mere business or technical operation. Slide 9 price (p2) capturing value: the price tag associated with the product gives customer an idea the price of the value they are buying, ex. An expensive product should be high in value (brand name, quality, functionality) to attract customers to buy it. Slide 14 why study marketing: marketing involves value communication and interaction with consumers.
