Class Notes (838,343)
Canada (510,861)
Commerce (703)
COMM 100 (18)
Lecture

Chapter 14 Marketing.doc

2 Pages
66 Views
Unlock Document

Department
Commerce
Course
COMM 100
Professor
David Crawford
Semester
Winter

Description
Chapter 14 Marketing: Building Customer and Stakeholder Relationships What Is Marketing? “Marketing is the process of planning and executing the conception, pricing, promotion and distribution of goods and services to facilitate exchanges that satisfy individual and organizational objectives.” Evolution of Marketing  Production Era: Up to early 1900s  Selling Era: 1920s-1950s  Marketing Concept Era: 1950s-1990s  Customer Relationship Management Era: 1990s+ Elements in the Marketing Mix: The 4 Ps 1. Product: any physical good, service, or idea that satisfies a want or need. plus anything that would enhance the product in the eyes of consumers, such as the brand. 2. Price: The money or other consideration exchanged for the ownership or use of a good or service. 3. Place: Channel type, Intermediaries, Market coverage, Transport mode 4. Promotion:All of the techniques sellers use to motivate customers to buy their products. What are the three parts of the marketing concept? 1. a customer orientation 2. a service orientation 3. a profit orientation Applying the Marketing Process  Find a need  Conduct research  Identify a target market  Design a pro
More Less

Related notes for COMM 100

Log In


OR

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


OR

By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.


Submit