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Comm 101 12 - Oct 16 - CSR & Sustainabilty, Social Entreprise.docx
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Department
Commerce
Course
COMM 101
Professor
Jeff Kroeker
Semester
Fall

Description
October 16, 2012 CLASS 12: CSR & SUSTAINABILITY Guest speaker: Joanna Buczkowska ISI Research centre – “Advancing Social innovation and Sustainability” Changemaking 101: a student guide to social entrepreneurship • Run business and serve community • Coming up with innovative solutions to society’s most pressing social problems • New ideas for wide-scale change • What is not working in a system, and change it • Vision for a better world together with realistic, practical steps of getting there • Lasting, systematic change with positive social impact Social entrepreneur -> social mission -> social purpose venture = social entrepreneurship Social entrepreneur • See opportunity, social problem and uses entrepreneurial principles to organize, create, an manage a venture to make social change (a social purpose) • Are ambitious, mission driven, strategic, resourceful, results oriented • More social change driven as opposed to financial opportunity • “Social entrepreneurs are not content just to give a fish or teach how to fish. They will not rest until they have revolutionized the fishing industry.” – Bill Drayton o Changes are systematic • Muhammad Yunus – first well known social entrepreneur; founder of microfinance and the Grameen Bank • Matt Flannery – online platform, • Craig Kielburger – Free the Children, Me to We • Jamie Oliver – change in food, restaurant industry • Social mission driven organizations which apply market base strategies to achieve a social purpose o E.g. Toms shoes, Me to We, Eden project, green works, Kiva, fifteen, halfmoon, Elvis & kresse, Numi, Divine Chocolate, The Big Issue, Grameen Bank  Online platforms, financial institutions, retail, etc. • Social Economy (third sector from Private/Public sector) o Non profit o Charities o Foundations o Cooperatives o Credit unions o Social enterprises – private and public sector overlap o Volunteer associations o Service associations • Canada 2 largest non profit sector in the world
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