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Comm 101 20 - Nov 13 - Sustainability and Social Responsibility.docx

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COMM 101
Jeff Kroeker

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November 13, 2012 CLASS 20 – SUSTAINABILITY & CORPORATE SOCIAL RESPONSIBILITY Guest Speaker: James Tansey Executive Director, ISIS Research interests: • Carbon markets • Innovation policy • Clean technology • Largest source of emission: cars and trucks 45.3% • Sustainability literacy – causes of unsustinability • Structural trends o Declining industrial use o Shift away from coal (decarbonisation) o Rising personal use • Calculate your carbon footprint o o What issues does it raise? • Sustainability o Social + environment > bearable o Environmental + economic > viable o Economic + social > equitable • sustainable development – meets needs of the present without compromising future gene
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